Privacy Policy

1. Introduction

Welcome to Plant Identifier: ID & Care ("Plant Identifier", "we", "us", or "our").

Plant Identifier is developed and operated by GH SERVICOS DIGITAIS LTDA.

This Privacy Policy explains how information may be collected, processed, used, stored, and protected when you use the Plant Identifier mobile application and related services.

2. Information We May Process

Depending on the features you use, Plant Identifier may process information including:

• Photos and images: images you choose to capture or upload for plant identification.
• Plant identification data: information associated with plant scans and identification results.
• Saved content: plants, favorites, observations, notes, or other information you choose to save within the app.
• Device information: device model, operating system, app version, language, and other technical information.
• Usage information: information about how you interact with Plant Identifier and which features you use.
• Diagnostic information: crash reports, error logs, and application performance information.
• Support information: information you voluntarily provide when contacting our support team.

3. Camera and Photo Library Access

Plant Identifier may request permission to access your device's camera or photo library.

These permissions allow you to take a new photo or select an existing image for plant identification.

We only access images that you choose to provide to the application.

You may manage or revoke camera and photo permissions at any time through your device settings.

4. Plant Identification and AI Processing

Plant Identifier may use artificial intelligence, image recognition, machine learning, or other automated technologies to analyze submitted images and identify plants.

Images submitted for identification may be processed as necessary to provide the requested result.

5. Plant Care Information

Plant Identifier may provide general information regarding plant care, including information about watering, lighting, soil, temperature, or other plant care topics.

This information is intended for general informational purposes only. Plant health may vary depending on species, environment, climate, growing conditions, and other factors.

6. How We Use Information

Information may be used to:

• Provide and operate Plant Identifier;
• Process plant identification requests;
• Provide plant information and care-related features;
• Maintain saved plants or favorites where applicable;
• Personalize app functionality where available;
• Improve app performance and user experience;
• Identify and resolve bugs and technical problems;
• Maintain application security;
• Prevent fraud, abuse, or unauthorized activity;
• Provide customer support;
• Comply with applicable laws and legal obligations.

7. Analytics and Diagnostics

We may use analytics and diagnostic technologies to better understand application performance, identify technical issues, and improve Plant Identifier.

These technologies may process limited device, usage, or diagnostic information depending on the services used by the application.

8. Third-Party Services

Plant Identifier may rely on third-party service providers to support certain application functionality.

These services may include:

• Cloud hosting and infrastructure;
• Image processing;
• Artificial intelligence services;
• Machine learning services;
• Analytics;
• Crash reporting;
• Subscription management;
• Customer support;
• Other technical services.

Third-party providers may process limited information as necessary to provide their services and may be subject to their own privacy policies.

9. Payments and Subscriptions

Plant Identifier may offer subscriptions, premium features, or other in-app purchases.

Purchases made through Apple's App Store are processed by Apple.

GH SERVICOS DIGITAIS LTDA does not directly receive or store your complete credit or debit card information when transactions are processed through the App Store.

We may receive limited transaction or entitlement information necessary to determine access to premium features.

10. Sharing of Information

We may share limited information with service providers when reasonably necessary to operate, maintain, secure, support, or improve Plant Identifier.

We may also disclose information where required by applicable law, valid legal process, or an authorized government request.

11. Data Security

We use reasonable technical, administrative, and organizational measures designed to protect information against unauthorized access, disclosure, alteration, misuse, loss, or destruction.

However, no application, transmission method, or electronic storage system can guarantee absolute security.

12. Data Retention

We retain information only for as long as reasonably necessary to provide Plant Identifier and fulfill the purposes described in this Privacy Policy.

Information may also be retained where necessary to comply with legal obligations, maintain security, resolve disputes, or prevent fraud.

13. Your Privacy Rights

Depending on your location and applicable law, you may have certain rights regarding your personal information.

These rights may include:

• Requesting access to eligible personal information;
• Requesting correction of inaccurate information;
• Requesting deletion of eligible information;
• Requesting information regarding how your data is processed;
• Withdrawing consent where applicable;
• Objecting to or restricting certain processing;
• Requesting data portability where provided by applicable law.

To submit a privacy request, contact: support@ghappsdigital.com .

14. Data Deletion

You may request deletion of eligible personal information associated with your use of Plant Identifier.

To request deletion, contact: support@ghappsdigital.com .

We may need to verify your request before completing it.

Certain information may be retained where necessary for legal, security, fraud prevention, accounting, or regulatory purposes.

15. Brazilian Users — LGPD

For users in Brazil, personal data may be processed in accordance with the Lei Geral de Proteção de Dados Pessoais (LGPD — Brazilian Federal Law No. 13,709/2018), where applicable.

Requests concerning applicable rights under the LGPD may be submitted to: support@ghappsdigital.com .

16. International Data Transfers

Some service providers or infrastructure used by Plant Identifier may operate in countries other than your country of residence.

Where required by applicable law, appropriate safeguards may be used in connection with international transfers of personal information.

17. Children's Privacy

Plant Identifier is not intended to knowingly collect personal information from children in violation of applicable law.

If we become aware that information from a child has been collected without legally required authorization, we will take reasonable steps to delete or appropriately handle that information.

18. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to Plant Identifier, our practices, technologies, or applicable legal requirements.

The "Last updated" date at the top of this page indicates when this Privacy Policy was most recently revised.

19. Contact Us

If you have questions, privacy requests, concerns, or other inquiries regarding this Privacy Policy, please contact: